Email Marketing - You have an account - Now What?

So, just to add another task to your already busy schedule, you've decided to sign up with an Email Marketing provider. GREAT! Now what?

Most small businesses are faced with the same Catch-22; where to spend, what to cut? Like it or not, we all have to advertise to attract new prospects, and give our current clientele a reason to stay. Email Marketing Campaigns are a very popular choice, but you have to do it! Tech-savviness (or lack of) isn't really a good excuse to avoid jumping in. Most of the EM providers have templates making it just about as easy as composing an email. Next excuse... What do I say? Start thinking about your expertise and what type of useful information that you’d like to share with your contacts. Give them a reason to look forward to reading your next edition. As you think of, or come across, interesting tidbits of information put them aside. Select a couple for each campaign, keep it brief and informative. Don’t blast too often, or you may end up spammed. Be sure to read the emails that are sent to you, they may contain some very good ideas. Just have fun!

Oh that’s right, you’re too busy. But wait ! (AH-HA moment) You seem to remember hearing about Virtual Assistance. Isn’t that something they do? YES IT IS! Problem solved. Don’t delay, contact a VA.

In closing, some food for thought:
About 17 years ago (before E-anything existed), the real estate broker that sold my home included all of his clients in an annual newsletter. It was usually sent out around the holidays and it contained humorous stories, ‘did you know’s', and other useful information. I think the last one I got was just a couple of years ago. The result of this annual gesture? I will always remember and recommend William Festa Realty to anyone selling a home in the Greater Philadelphia PA area.

KEEP IN TOUCH!

Teleconferencing

Many small business persons and entrepreneurs are using teleconferences to communicate with their clients and followers. This method of connecting with your clients and followers is a wonderful way to personify your brand in our techno driven culture. Undoubtedly, social media has improved and practically replaced all other traditional forms of marketing. However, as with any popular and successful trends, overload eventually produces resistance. How are you handling the bombardment of emails, tweets, blogs, feeds, videos, and other informational schemes to keep you informed? How do you decide what to unsubscribe, delete, or ignore? Lasting impressions are usually the result of a personal touch. The opportunity to actually speak to a respected principal heightens the desire to maintain contact.

Teleconferencing can bring your brand to a level of recognition that will set you apart from your competitors. And, it can be done at no cost to you! There are many free conference calling providers found easily on the internet, a very worthwhile addition to your current marketing repertoire.

There is no better time to begin than the present! Choose a topic you might otherwise have discussed in your blog, newsletter, or other publication. Set up a call and invite your contacts. Allow enough time to present your material, and then open the floor for Q&A and comments. Result: Instant gratification for both you and your followers. Not to mention you will have created an audience eagerly anticipating your next contact.

If TIME is a consideration, please contact me to see how simple your Teleconferencing can be accomplished. Imagine the doors of opportunity that lie behind this very effortless means of value added service to your current and future clients!