Email Marketing - You have an account - Now What?

So, just to add another task to your already busy schedule, you've decided to sign up with an Email Marketing provider. GREAT! Now what?

Most small businesses are faced with the same Catch-22; where to spend, what to cut? Like it or not, we all have to advertise to attract new prospects, and give our current clientele a reason to stay. Email Marketing Campaigns are a very popular choice, but you have to do it! Tech-savviness (or lack of) isn't really a good excuse to avoid jumping in. Most of the EM providers have templates making it just about as easy as composing an email. Next excuse... What do I say? Start thinking about your expertise and what type of useful information that you’d like to share with your contacts. Give them a reason to look forward to reading your next edition. As you think of, or come across, interesting tidbits of information put them aside. Select a couple for each campaign, keep it brief and informative. Don’t blast too often, or you may end up spammed. Be sure to read the emails that are sent to you, they may contain some very good ideas. Just have fun!

Oh that’s right, you’re too busy. But wait ! (AH-HA moment) You seem to remember hearing about Virtual Assistance. Isn’t that something they do? YES IT IS! Problem solved. Don’t delay, contact a VA.

In closing, some food for thought:
About 17 years ago (before E-anything existed), the real estate broker that sold my home included all of his clients in an annual newsletter. It was usually sent out around the holidays and it contained humorous stories, ‘did you know’s', and other useful information. I think the last one I got was just a couple of years ago. The result of this annual gesture? I will always remember and recommend William Festa Realty to anyone selling a home in the Greater Philadelphia PA area.

KEEP IN TOUCH!